Prep for a Profitable Holiday Season: How to plan, market, and sell with less stress and more joy
The darker days bring a natural urge to get organized.
For makers and small business owners, these cozy fall days are the perfect window to plan ahead—so when December arrives, you can focus on delighting customers instead of scrambling behind the scenes.
Use this guide to set yourself up for a smooth and successful holiday season.
1. Forecast and Plan Your Inventory
The busiest shopping days of the year are around the corner.
Start by reviewing last year’s sales data or, if you’re newer, look at your strongest months for clues. Identify your top sellers and make a realistic estimate of how much stock you’ll need.
Order supplies and materials early to avoid price spikes and shipping delays. It’s wise to keep a 20% buffer of your best sellers so you’re ready for unexpected demand!
Makers tip: Clearly label bins or shelves now—future you will thank you when orders start rolling in.
2. Build a Holiday Marketing Calendar
Consistency matters when customers are inundated with promotions.
Choose the channels where your audience already spends time, such as Instagram, email, or local pop-ups. Map out key dates like Black Friday, Cyber Monday, and your final shipping cut-off.
Batching content—photographing products and scheduling posts—will free up valuable time during the busiest weeks.
Makers tip: Tools like Later’s content calendar can help you schedule weeks in advance.
3. Create Giftable Bundles and Price Points
Holiday shoppers love products that feel ready to give.
Group items into themed bundles like “Cozy Night In,” “Morning Ritual,” or “Desk Refresh.” Offer a range of price points, from small stocking stuffers to standout gifts around $50 and up. Additionally, simple packaging such as tissue or ribbon elevates your product without major cost.
Makers tip: Photograph bundles together so customers can instantly picture them under the tree.
4. Streamline Fulfillment and Shipping
A smooth delivery experience is key to happy customers. Confirm shipping deadlines with your carrier now and stock up on essentials like boxes, tape, labels, and thank-you cards. Plan to batch-pack orders on designated days so you stay ahead as volumes increase.
Makers tip: Include a short personal note—it turns every delivery into a special moment.
5. Add a Memorable Touch
The holidays are about connection. Small gestures make a big impact. Consider a handwritten thank-you, a seasonal insert about your creative process, or a note inviting customers to follow along for future launches. These details reinforce the value of buying handmade and help your brand stand out.
Ready to Get Started?
Block a few hours this week to map out inventory needs, key marketing dates, and bundle ideas. Laying this groundwork now means less stress and more joy as the holidays approach—and sets you up for your most profitable season yet!